BRANDING

Is your brand sizzling enough to make heads turn? Nothing else is good enough. We help you with brand strategy, architecture, naming and design to (re) engineer a brand identity and experience that inspires, engages and enables your business…. to scale the next level.

  • Brand Creation

    Be it value-creation, positioning, naming, visual identity, language or tone of voice, giving birth to brands is one of the reasons we do what we do : Yes, it’s our over-riding passion. And our work shows.

  • Brand Naming

    What should your brand name be like? Descriptive, associative, free standing or abstract? Will it stand the test of time, or turn out to be a flash in the pan? And what about trade-marking, registration and URL management? Chill! Our expertise extends across every fact of the brand naming process.

  • Brand Refresh / Rebranding

    They’re different, of course. A refresh retains the existing name while a rebrand alters it altogether. Either way, we love to kiss brands back to life, whet customers’ and stakeholders’ periodic appetite for change, and explore new landscapes of success.

  • Sub Branding / Co-branding

    Does your brand have multiple sub-brands? We appreciate your predicament, because this can be dicey territory. Our experience with clients with similar challenges equips us with a well-honed understanding of the implications and issues of brand hierarchy, and, by extension, gives you an edge with co-branded partner communications.

  • Creative Brand Strategy

    What is your brand if not a jumble of perception and experiences, at the end of the day? To un-jumble, you need to endow it with a voice and tonality that’s in sync with its mind and soul. Through focused creative brand strategies that boost brand awareness optimally across communication channels, media and touch-points, we deploy a creative brand strategy and roadmap that’s just right – for the purpose you have in mind.

  • Brand Architecture

    If you want your brand to build a lasting reputation, you need to work your way up - from vision to values to promise to proposition. By helping our clients define and configure a healthy brand DNA, we help them build familiarity and recognition with the audiences that matter.

  • Brand Guidelines

    Guidelines help in maintaining a consistent pitch and balance to your brand voice. The trick is to ensure that it toes the mandates without being restrictive, allowing designers and writers the space for creative interpretation. We capture this elusive code by cobbling together mature guidelines across formats - from brand bibles to summary booklets – in print or digital.

  • Brand Activation

    Whether it’s a launch or re-launch, every time your brand rolls out in a new avatar, it needs high levels of cross-media engagement. That’s where our joined-up approach makes a difference – breathing life into high-octane, truly integrated campaigns designed around a singular, insightful thought.

  • Brand Guardianship / Brand Management

    Whether you are a Fortune 500 company looking to earn extra traction or newborn taking its first confident steps, we can be a guardian angel to your brand – steering it through the maze and confusion towards the promised land.